This week was focused on understanding the quality of our
work. We started by reviewing quality
information about some of our keywords.
Then, we moved on to installing Google Analytics, which provides
information about the performance of our website. The biggest value I gained this week was
about working to improve quality. It was
an opportunity to weigh the cost of evaluating quality with the benefits of
knowing it.
Relevance is an importance concept for being
successful. Previously, we focused on keywords
in regards to how good they are, in terms of how often they are searched
for. However, using a good keyword isn’t
beneficial to me if it isn’t also relevant to me. Using a keyword that will draw people to my
site won’t help me if it isn’t a reflection of what I can offer them. I might see an increase in traffic, but they
won’t translate into customers. Using
good keywords that have relevance to the product I can provide will increase
traffic of potential customers, or those who are interested in what I have to
offer.
Working through the process of installing Google Analytics
was very eye-opening. It showed the
amount of information that will be available to me, regardless of whether or
not I actually understand it. I quickly
realized that if I want to benefit from this tool, I have a lot of learning to
do. It made it clear, however, that I
have a lot of control over my success, based on the time and energy I put in to
learning and working. It’s overwhelming,
but also promising in my potential for success.
Overall, the key concepts I learned this week are to be
relevant, and to work as hard as I want to be successful.
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