Optimization and Understanding

Our lessons this week were titled Landing Page Optimization and Website Optimizer, and Basic SEO.  It was an interesting opportunity to review an actual landing page and proposed ad other than our own.  Also, it was good to learn more about how search engines on the internet function and how we can revise our website to benefit from that knowledge.

It was a good activity to evaluate a website other than my own.  I have been very focused on my own site and products, and how I need to improve my ads and landing page.  It feels overwhelming and is always focused on what I don’t know, or haven’t done.  Going through the evaluation of a different site allowed me to focus more on how much I have learned.  It was an opportunity to reflect on how much more I understand now than I did previously.  Also, it was helpful to see what differences there were in my findings from my peers. 

Learning more about how search engines work was a good exercise as well.  It was interesting, and allowed me to make a lot of improvements to my website.  Especially learning about how search engines determine value of a site and prioritize it over others.  It was a good reminder that the more I understand about how something functions, the better I will be at using it to get the best return.  I think that going forward, in whatever path I choose to take, this will be an important lesson for me to remember.