Fresh Eyes

This week I had the opportunity to put together an ad for my website.  It was challenging, because I was limited on the number of characters I could use.  I had to spend some time thinking about what I most wanted potential customers to see about my business.  It was a good exercise for me.  Having to keep within limits made me decide what was the most valuable product I had for the target audience of my ad.  This will help me continue to focus on the customer, like I determined I needed to last week.

Another good lesson for me this week was getting feedback from others.  It was interesting to evaluate other’s ads and have them evaluate mine.  I got some great feedback that made me realize that the ad wasn’t being understood the way I intended it to be.  This taught me that getting feedback on these projects in the future, is necessary.  Fresh eyes on something I know so much about, can reflect the customer’s perspective better than my own.