Return on Investment and Optimization

This week I looked at my Return on Investment for the marketing campaign I am running and how to optimize the performance of the campaign.  To do this, I had to look at the feedback I was getting, and I had to evaluate the work I had previously done based on the feedback.  It was a reflective opportunity, which is always beneficial to do in any aspect of life.

It was a little challenging to evaluate my Return on Investment, because I didn’t have much data to go by.  I hadn’t actually spent any money yet, but there was some information available to me about how often my ad was being shown.  Based on this information, I was able to make some adjustments that would focus more on the things that were working, and eliminate the time spent on things that weren’t.  I was able to improve my ad campaign based on doing this evaluation. 

Looking at opportunities to optimize also made me look back at previous decisions I had made, and evaluate them using new information available to me.  Taking this time to look back at decisions I had made previously was a good exercise for me.  I used the information that has been collecting about my performance, and created an entire new ad.  I could see where I had misjudged what people would be looking for, and made some corrections based on the better understanding I now have.

The lesson I want to take-away from these exercises is that reflection is an important part of improvement.  If we don’t take the opportunity to reflect on what we’ve done previously, we may not be as successful in the future.  I am always learning and increasing my understanding, so when I reflect on things I’ve done before, I can use it to become better.  I can recognize my personal growth, and make changes that will keep me going in the right direction.